We help leaders and international teams build bridges across cultures

Our Services Include:

Coaching

Intercultural one-on-one coaching.
Intercultural team coaching.

Fanny Spruytte - Training

Training

Intercultural awareness training.
Intercultural teambuilding skills training.

Confidential Advisory

Confidential advisory for expats - international students - internationals.

We offer our services in Dutch - French - English - Mandarin Chinese.

Our Story

4U2GROW Coaching & Training was founded by Fanny Spruytte in 2010 and is based in the Amsterdam region, the Netherlands. We help leaders and international teams build bridges across cultures – so they spend less time lost in translation and more time fostering a sense of belonging and collaborating well. We work in Dutch, English, French and Mandarin Chinese and deliver programs worldwide and online.

One's destination is never a place, but a new way of seeing things.

Client Testimonials

“I was quite sceptical when my employer suggested to take up these coaching sessions when going to the Netherlands for a period of 4 months. I have a lot of intercultural experience so I didn’t really see the benefit. The sessions with Fanny turned out to be full of aspects that I totally didn’t know and actually, the sessions have made a difference in how I work together with my new colleagues in the Netherlands. When they now push back, or are very direct, I don’t take it personal anymore, I listen and then I respond in a much lesser reactive way. ”
Banking employee - January 2024
“The sessions with Fanny helped my wife understanding what she could expect when she moved with our daughter to the Netherlands. It made my wife’s culture shock a lot less, she was prepared and landed very smoothly in her life in the Netherlands. The sessions made my wife feel more confident.”
Banking employee - March 2024
“I had 4 hours of coaching with Fanny. The sessions were great, it gave me lots of insight into my own style and why I was doing things and how that came across. The sessions helped me to clear the air, lower my own frustration and keep the communication with all my teams open. Highly recommended!”
VP - retail company - May 2024
“Our Dutch/Belgian management team had a great day with Fanny. In a safe and fun way, we could from both sides express our differences, our annoyances and frustrations and furthermore we got practical tools to implement after the session. Fanny’s message of there is no right or wrong culture, and the question how are we going to work together really stuck with me. Indeed, there is no right nor wrong, just different.”
HR director, publishing company
“I enjoyed the training with Fanny. She made the training really interactive. She is a seasoned trainer who also involved the more silent participants in the training. She created safety and understanding, and that in a light and motivating way. ”
HR participant, chemical company

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