I help leaders and international teams build bridges across cultures

My Services Include:

Coaching

Intercultural one-on-one coaching.
Intercultural team coaching.

Fanny Spruytte - Training

Training

Intercultural awareness training.
Intercultural teambuilding skills training.

Confidential Advisory

Confidential advisory for expats - international students - internationals.

I offer my services in Dutch - French - English - Mandarin Chinese.

My Story

I founded 4U2GROW Coaching & Training in 2010, based in Amsterdam, the Netherlands. I help leaders and international teams build bridges across cultures so they spend less time lost in translation and more time focused on their jobs and roles with clarity and confidence. Having built a life across Belgium, China and the Netherlands myself, I know firsthand what it takes to bridge cultures, not just professionally but also personally. That is the lens I bring to every program I deliver. I work in Dutch, English, French and Mandarin Chinese and deliver programs worldwide and online. I have a large network of trainers/coaches I collaborate with regularly so I can accommodate larger requests or bigger projects.

Founder 4U2GROW Coaching & Training

Fanny Spruytte

One's destination is never a place, but a new way of seeing things.

Client Testimonials

“I was quite sceptical when my employer suggested to take up these coaching sessions when going to the Netherlands for a short stay period. I have a lot of intercultural experience so I didn’t really see the benefit. The sessions with Fanny turned out to be full of aspects that I totally didn’t know and actually, the sessions have made a difference in how I work together with my new colleagues in the Netherlands. When they now push back, or are very direct, I don’t take it personal anymore, I listen and then I respond in a much lesser reactive way. ”
Banking employee - January 2024
“Fanny worked half a day with my team where there were a lot of cultural conflicts and frictions. In the session, things became very uncomfortable, to the point where frictions were on the table, people got emotional. Fanny managed this in a calm, very transparent way. Getting the cultural angle out of it, working with what was and going to action points. Looking back, I really see the change. We check each others context, but also what is needed in our communication. We consciously culturally align with each other. It feels like a breath of fresh air, the atmosphere is lighter. I am very happy that we took the step and worked with her. Thank you Fanny!.”
CEO - automotive industry - June 2026
“I had 4 hours of coaching with Fanny. The sessions were great, it gave me lots of insight into my own style and why I was doing things and how that came across. The sessions helped me to clear the air, lower my own frustration and keep the communication with all my teams open. Highly recommended!”
VP - retail company - May 2024
“Our Dutch/Belgian management team had a great day with Fanny. In a safe and fun way, we could from both sides express our differences, our annoyances and frustrations and furthermore we got practical tools to implement after the session. Fanny’s message of there is no right or wrong culture, and the question how are we going to work together really stuck with me. Indeed, there is no right nor wrong, just different.”
HR director, publishing company
“I enjoyed the training with Fanny. She made the training really interactive. She is a seasoned trainer who also involved the more silent participants in the training. She created safety and understanding, and that in a light and motivating way. ”
HR participant, chemical company

Blog

Not sure where to start?

Let's just talk! No strings attached!